When consumers use Tenpay service, they earn Caibei. This will be credited into their account and make the payment more valuable as they can redeem Caibei for various products and Tenpay service, and also offset the next payment.
QQ Caibei, the value added service, provides advantages for both the consumers and the merchants. Consumers have the opportunity to receive something above and beyond their basic needs. Merchants benefit from an increased rapport with the client, which could translate into more revenue. This additional custom service costs the merchant little extra but have the potential to significantly enhance the growth and the reputation of the company.